Your GTM is leaking profit. Find exactly where.
The Crystal Ball RoadmapTM is a 1-4 week diagnostic that maps your entire go-to-market system across every department that touches revenue, and tells you what to fix first, what to sequence, and what to ignore. Backed by AI-powered intelligence and delivered from inside your team.
Revenue's growing
but profit isn't.
Marketing says it's a sales problem. Sales says it's a leads problem. Finance wants to see ROI on spend no one can attribute.
You've tried fixing pieces — a new website, a rebrand, a campaign — but without seeing the whole system, every fix creates a new gap somewhere else.
Meanwhile, the board wants answers and the CMO is stuck between knowing something's wrong and not having the time, the process, or the cross-departmental access to prove what it is.
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That's what the Crystal Ball
Roadmap is for.
Setup
We identify every department head who touches your go-to-market — Sales, Marketing, Product, Customer Success, Finance, Operations — and set up secure, individual diagnostic interviews. You don't need to coordinate anything. We handle the scheduling, the questions, and the process.
Intelligence Gathering
Each leader answers a structured diagnostic on their own terms and we gather supporting evidence. No groupthink. No performance. No politics. Just honest signal from the people closest to the work.
AI-Powered Analysis
Our proprietary engine — built and hosted by us — cross-references every response to surface patterns, blind spots, and contradictions no single department can see. Your data never leaves our infrastructure and is never used to train AI models.
Decisions, Not Decks
We sit down with your leadership team and walk through the heatmap together. Not to present findings — to make decisions. What to fix first. What to sequence. What to kill. You leave with a prioritised 90-day action plan, assigned owners, and internal alignment. Not a deck for consideration.
What You Actually Get
The Output
Your GTM Heatmap
A visual, cross-departmental diagnostic of your go-to-market system — scored across five pillars and 40+ sub-topics. Every function rated. Every contradiction surfaced. Every blind spot exposed.
Prioritised Fix-It List
Not 47 recommendations. The 3–5 things that will move the needle — ranked by impact, with owners assigned and timelines set.
12-Month
Roadmap
A visual, cross-departmental diagnostic of your go-to-market system — scored across five pillars and 40+ sub-topics. Every function rated. Every contradiction surfaced. Every blind spot exposed.
Internal
Alignment
The diagnostic process itself creates alignment. When Sales, Marketing, Product, and Finance all see the same heatmap, the arguments stop and the decisions start. This is often the most valuable part.
Board-Ready Intelligence
Everything you need to walk into a board meeting and say: "Here's what's broken, here's what it's costing us, and here's the plan." No more defending marketing spend with vibes.
Numbers that
matter
300%
profit increase following GTM repositioning
8.3% YOY growth, 50% growth increase, global expansion
£9M
raised, acquired by Dr. Falk Pharma
Fundraising up 14%, £4.22M raised, 6,000+ volunteers activated
Who This Is For
- You're a CMO, Sales Director, or MD who knows something in the GTM isn't working but can't pinpoint what
- You need external, objective evidence to convince the board or finance
- You've tried fixing pieces (website, campaigns, brand) but the underlying system problems persist
- You want decisions made, not a deck to review
- You'd prefer a third-party diagnostic for political reasons, removing internal bias from the conversation
- ou're pre-revenue or pre-product-market-fit (you need a different kind of help)
- You want someone to validate what you've already decided
- You're looking for a marketing agency to run campaigns (that's our Spark Growth Sprint, and it comes after the diagnostic)
- Your organisation has fewer than 10 people (the diagnostic is designed for cross-departmental complexity)
Senior strategists, not junior account managers.
Your Crystal Ball Roadmap is led by Nik with support from S+M's Core Collective of 30+ senior brand strategists, marketers, and growth specialists. The person who runs your diagnostic is the same person who'll lead your growth sprint if you choose to continue. No handoffs. No strangers.
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NIKOLA GRABACIC
Chief Brand Consultant
Nik has spent over a decade helping brands discover what they need to grow. He founded Spark & Matter, where he leads cross-functional teams to turn that growth into reality. His focus is on helping non-profits, startups, and SMEs that keep the world moving spark the change that matters most— realising their goals through agile brand, creative, and digital development.
FAQ
How to transaction fees work?
1–4 weeks depending on complexity and how quickly your department heads complete their diagnostic interviews and provide necessary data. Most companies complete in 2 weeks.
What do my people actually have to do?
1–4 weeks depending on complexity and how quickly your department heads complete their diagnostic interviews and provide necessary data. Most companies complete in 2 weeks.
What if we already know what's broken?
1–4 weeks depending on complexity and how quickly your department heads complete their diagnostic interviews and provide necessary data. Most companies complete in 2 weeks.
Is this just a sales pitch for your other services?
1–4 weeks depending on complexity and how quickly your department heads complete their diagnostic interviews and provide necessary data. Most companies complete in 2 weeks.
Is there a guarantee?
1–4 weeks depending on complexity and how quickly your department heads complete their diagnostic interviews and provide necessary data. Most companies complete in 2 weeks.
What if our scope turns out to be different from what we indicated?
1–4 weeks depending on complexity and how quickly your department heads complete their diagnostic interviews and provide necessary data. Most companies complete in 2 weeks.
Can we see a sample heatmap?
1–4 weeks depending on complexity and how quickly your department heads complete their diagnostic interviews and provide necessary data. Most companies complete in 2 weeks.
Who sees the results?
1–4 weeks depending on complexity and how quickly your department heads complete their diagnostic interviews and provide necessary data. Most companies complete in 2 weeks.
Stop guessing.
Start with the heatmap.
Check Your Scope & Book