Mootral

Branding the learning playground

Sparking Change
Strategy
Rebranding
Website
Packaging
2020-2022
RESULTs

Repositioning
Brand relaunch Website launch

VISIT WEBSITE
2023 - present

Mootral is a British-Swiss agri-tech company that
puts animal health, farmer economics and
planetary outcomes on an equal plane.

TASK

With a portfolio of solutions spanning Climate and
Animal Health, Mootral approached us to help
create a brand that bridges these two
propositions, allowing them to complement and
reinforce each other. In supporting the newly
created brand narrative, our challenge was to
craft a visual identity that aligns the previously
disjointed product portfolio while emphasising
Mootral's core competitive advantage.

Bridging Climate &Animal Health

We helped set a brand strategy considering
different customer groups and Mootral's multi-
faceted value proposition to create a visual
identity and a way of organising information. This
 gave Mootral a distinct and impactful look and
feel, reflected through a complete brand uplift
including the logo, brand architecture, product
naming, key visual assets, packaging, and a new
 marketing website.

SOLUTION

We crafted a future-proof branding and design
system tailored for Mootral, empowering their in-
house team to dynamically evolve the brand.
The solution encompasses a versatile, modular brand
architecture and design framework, paired with an
advanced website management system, all
designed to facilitate continuous brand growth.

RESULTS
Rebranding for competitive advantage!

Relaunch

New brand identity
Modular design system

Website

New UX/UI Design
MODULAR CONTENT MANAGEMENT SYSTEM
Testimonial

"Spark & Matter led a rebrand of Mootral at a crucial junction for the company. Their consultancy helped us think through the considerations. The design didn’t simply underline the company’s strategic narrative, but became a fundamental part of bringing the story to life. The new brand is pivotal to Mootral’s ability to effectively communicate and build brand affinity. Working with them feels like working with your own well aligned, highly capable team."

Maja Zupan
VP - Head of Marketing and Communications, Mootral
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