%20(2).webp)
Taking UK Pizza to the Middle East
Sparking Change
2020-2022
Heading
Repositioning.
Rebranding.
Middle East expansion.
From 2020 - 2022 we’ve provided dedicated brand marketing development to NKD Pizza, in support of their growth across the UK and ultimately entering the UAE market.
2020-2022
%20(1).webp)
%20(1).webp)
%20(1).webp)
.webp)
Celebrating the simplicity of pizza!
NKD Pizza is a global franchise set to deliver a
more “down-to-earth” alternative to world’
favourite food!
With the course of expansion set towards Middle
East, it was time for NKD to reinvent their brand.
TASK
We were tasked to help with the new Brand
Strategy, Visual Identity, Interior Branding and a
complete overhaul of all Marketing Collateral to
prepare NKD Pizza for new market entry.
.webp)
.webp)
%20(1).webp)
.webp)
.webp)
.webp)
Fresh, Flavourful, and Packed with Raw Goodness!
.webp)
%20(1).webp)
.webp)
SOLUTION
Following the new strategy, we redesigned the
NKD brand to be more connected to nature and
the cultural heritage of the Middle East. Focused
on celebrating natural origins and simplicity of raw
materials, we developed a more organic look-
and-feel, featuring hand-drawn illustrations,
typography, and soft, earthy colors. This change
helped reposition NKD Pizza as a brand that
values people and nature first.
The slogan “It’s a feeling” relates to the scent that
brings you back to your childhood, or sitting in
front of a warm fire on a cold night, or diving in a
pool on a warm summer day, or when you hear a
song that makes you want to get up and dance!
%20(1).webp)
.webp)
.webp)
new market
entry!
Scaling
UK-wide
Expansion
Middle East
"Trusted partners and an absolute pleasure to work with. Spark & Matter are those people you look forward to working with because it doesn't feel like working at all. It's fun, engaging, an adventure. Nik's work is exquisite, he "gets it" and leads the team on translating and creating concepts that are always on point - design or digital."
Mariela Albornoz
Free Mills
%20(1).webp)