Branding Your Highway
To Better Healthcare

Redox empowers stakeholders across the US
healthcare ecosystem to deliver better outcomes.
Its scalable data technology platform has the
potential to revolutionise healthcare in the United
States.

TASK

Redox struggled with differentiation and lacked a
clear reason for clients to choose them over
competitors in the health-tech data market.
Despite strong product and tech leverage, their
focus was spread too thin across multiple
solutions and market segments. With ambitious
growth goals, they needed a unified brand,
strategy, and messaging to clearly communicate
their value and leadership in healthcare data
management. A distinctive brand platform, new
visual identity, and flexible website system were
required to support Redox's brand evolution,
necessary for the next stages of business growth.

SOLUTION

Spark + Matter worked with Redox through agile
leadership workshops and customer interviews to
craft an improved go-to-market strategy and
clear strategic narrative.

We developed a unique brand platform that
enabled cohesive storytelling, positioning Redox
as a trusted leader in healthcare data
management, focusing on key customer
segments.

Our creative team delivered a full rebrand,
including a new visual identity, design system, and
a marketing website with integrations and lead
generation features.

The project was completed over six months in
collaboration with Redox’s executive and
marketing teams, empowering them to move
forward independently and pursue growth and
acquisition opportunities.