Your GTM is leaking profit. Find exactly where.
The Crystal Ball RoadmapTM is a 1-4 week diagnostic that maps your entire go-to-market system across every department that touches revenue, and tells you what to fix first, what to sequence, and what to ignore. Backed by AI-powered intelligence and delivered from inside your team.
Revenue's growing
but profit isn't.
Marketing says it's a sales problem. Sales says it's a leads problem. Finance wants to see ROI on spend no one can attribute.
You've tried fixing pieces — a new website, a rebrand, a campaign — but without seeing the whole system, every fix creates a new gap somewhere else.
Meanwhile, the board wants answers and the CMO is stuck between knowing something's wrong and not having the time, the process, or the cross-departmental access to prove what it is.
.webp)
.png)
That's what the Crystal Ball Roadmap is for.
Setup
We identify every department head who touches your go-to-market — Sales, Marketing, Product, Customer Success, Finance, Operations — and set up secure, individual diagnostic interviews. You don't need to coordinate anything. We handle the scheduling, the questions, and the process.
Intelligence Gathering
Each leader answers a structured diagnostic on their own terms and we gather supporting evidence. No groupthink. No performance. No politics. Just honest signal from the people closest to the work.
AI-Powered Analysis
Our proprietary engine — built and hosted by us — cross-references every response to surface patterns, blind spots, and contradictions no single department can see. Your data never leaves our infrastructure and is never used to train AI models.
Decisions, Not Decks
We sit down with your leadership team and walk through the heatmap together. Not to present findings — to make decisions. What to fix first. What to sequence. What to kill. You leave with a prioritised 90-day action plan, assigned owners, and internal alignment. Not a deck for consideration.
What You Actually Get
The Output
Your GTM Heatmap
A visual, cross-departmental diagnostic of your go-to-market system — scored across five pillars and 40+ sub-topics. Every function rated. Every contradiction surfaced. Every blind spot exposed.
Prioritised Fix-It List
Not 47 recommendations. The 3–5 things that will move the needle — ranked by impact, with owners assigned and timelines set.
12-Month
Roadmap
A visual, cross-departmental diagnostic of your go-to-market system — scored across five pillars and 40+ sub-topics. Every function rated. Every contradiction surfaced. Every blind spot exposed.
Internal
Alignment
The diagnostic process itself creates alignment. When Sales, Marketing, Product, and Finance all see the same heatmap, the arguments stop and the decisions start. This is often the most valuable part.
Board-Ready Intelligence
Everything you need to walk into a board meeting and say: "Here's what's broken, here's what it's costing us, and here's the plan." No more defending marketing spend with vibes.
Numbers that
matter
300%
profit increase following GTM
repositioning
8.3% YOY growth, 50% growth increase, global expansion
£9M
raised, acquired by Dr. Falk Pharma
Fundraising up 14%, £4.22M raised, 6,000+ volunteers activated
Who This Is For
- You're a CMO, Sales Director, or MD who knows something in the GTM isn't working but can't pinpoint what
- You need external, objective evidence to convince the board or finance
- You've tried fixing pieces (website, campaigns, brand) but the underlying system problems persist
- You want decisions made, not a deck to review
- You'd prefer a third-party diagnostic for political reasons, removing internal bias from the conversation
- ou're pre-revenue or pre-product-market-fit (you need a different kind of help)
- You want someone to validate what you've already decided
- You're looking for a marketing agency to run campaigns (that's our Spark Growth Sprint, and it comes after the diagnostic)
- Your organisation has fewer than 10 people (the diagnostic is designed for cross-departmental complexity)
What It Costs
Price scales with the complexity of your go-to-market — not the size of your budget.
Focused
One product line, one or two segments, core departments. Straightforward to map and quick to complete.
Complex
Multiple products, segments, or channel layers. We scope it in a short call so the diagnostic covers what matters and skips what doesn't.
Enterprise
Multiple business lines, complex channel structures, or large cross-functional teams. Built to match your structure precisely.
Every diagnostic is backed by our alignment guarantee. Not sure where you land? A 20-minute call settles it.
Senior strategists, not junior account managers.
Your Crystal Ball Roadmap is led by Nik with support from S+M's Core Collective of 30+ senior brand strategists, marketers, and growth specialists. The person who runs your diagnostic is the same person who'll lead your growth sprint if you choose to continue. No handoffs. No strangers.
.webp)
NIKOLA GRABACIC
Chief Brand Consultant
Nik has spent over a decade helping brands discover what they need to grow. He founded Spark & Matter, where he leads cross-functional teams to turn that growth into reality. His focus is on helping non-profits, startups, and SMEs that keep the world moving spark the change that matters most— realising their goals through agile brand, creative, and digital development.
FAQ
How long does it take?
2–4 weeks end-to-end, depending on complexity and how quickly your department heads completetheir diagnostics. Most companies finish in 3 weeks.
What do my people actually have to do?
Each department head spends 45–60 minutes in a one-on-one interview with our dedicatedconsultant and provides relevant documentation. We do everything else and present findings in ahalf-day workshop.
What if we already know what's broken?
You might be right. However, in every diagnostic we've run, the heatmap surfaces at least 2–3 blindspots leadership didn't know about — usually contradictions between departments. The value isn'tconfirmation. It's the complete picture.
Is there a guarantee?
You pay a 30% advance. If, during the Crystal Ball WorkshopTM, we can't align on three focusedpriorities for the next 90 days to 12 months, we part ways — you keep your 70%, and we keep thedeliverables. We've never had to do this. By the time leadership sees the heatmap, the argumentstend to resolve themselves.
Is this a pitch for your other services?
No. The diagnostic is a standalone deliverable. You leave with a complete heatmap, roadmap, andaction plan whether you work with us again or not. We only present a support proposal if you ask forone (see Spark Growth SprintTM and Matter Most ProgramTM) — whether that's senior leadership,specialist delivery, or both.
What about our data?
Your data never leaves our infrastructure and is never used to train models. Responses areconfidential by department head. The heatmap and roadmap are shared only with whoever youdesignate.
Who runs the diagnostic?
Senior consultants and strategists, not account managers. The person who leads your diagnostic isthe same person who'd lead your growth sprint if you choose to continue. No handoffs.
Stop guessing.
Start with the heatmap.
Book a Scoping Call