Chest Heart & Stroke Scotland

Marketing a matter
of life & health

Sparking Change
brand architecture
brand marketing
web design
marketing collateral
social media
2020-2022
Heading

14% increase in fundraising.
£4.22 million raised.
6000+ volunteers onboarded.

2019 - 2022

14% increase in
fundraising

Chest Heart and Stroke Scotland (CHSS) is a
leading health charity on a mission to ensure no
life is half lived for people affected with chest,
heart and stroke illness in Scotland. They do so by
providing advice, information, and support in the
community and by campaigning and influencing
public policy.

TASK

n 2019 we were approached to help advance the
CHSS brand internally and externally, providing
creative support to content and digital
departments.

donor acquisition campaigns.
SOLUTION

Over 12 months, we updated the CHSS brand
strategy and identity system, and actively
contributed to the creation and launch of monthly
campaigns. From donor acquisition and care to
volunteer recruitment and fundraising. As a result,
the CHSS brand witnessed a notable 14%
increase in impact.

Developing an atomic design system with modular brand architecture

Supporting the CHSS digital department, we created a flexible
atomic design system through which the user experience and
interface of the corporate website were updated.

Raising a 6,000 + strong
army of volunteers

RESULTS
Agile brand marketing development helping to ensure No Life is Half Lived in Scotland.

14% +

increase in fundraising
through multi-channel campaigns

£1.72 M

raised through donor acquisition campaigns

£2.5 M

raised through legacy campaigns

6,000 +

volunteers recruited through acquisition campaigns
Testimonial

“Spark & Matter take the pain away, so we don’t have to worry about that side of our operations. They help our brand and comms department achieve their goals and objectives as an effective extension to our team.”

Bob Still
CHSS, Brand Manager

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