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Marketing a matter
of life & health
Sparking Change
2020-2022
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14% increase in fundraising.
£4.22 million raised.
6000+ volunteers onboarded.
2019 - 2022
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14% increase in
fundraising
Chest Heart and Stroke Scotland (CHSS) is a
leading health charity on a mission to ensure no
life is half lived for people affected with chest,
heart and stroke illness in Scotland. They do so by
providing advice, information, and support in the
community and by campaigning and influencing
public policy.
TASK
n 2019 we were approached to help advance the
CHSS brand internally and externally, providing
creative support to content and digital
departments.
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SOLUTION
Over 12 months, we updated the CHSS brand
strategy and identity system, and actively
contributed to the creation and launch of monthly
campaigns. From donor acquisition and care to
volunteer recruitment and fundraising. As a result,
the CHSS brand witnessed a notable 14%
increase in impact.
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Developing an atomic design system with modular brand architecture

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atomic design system through which the user experience and
interface of the corporate website were updated.
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Raising a 6,000 + strong
army of volunteers
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14% +
increase in fundraising
£1.72 M
£2.5 M
6,000 +
“Spark & Matter take the pain away, so we don’t have to worry about that side of our operations. They help our brand and comms department achieve their goals and objectives as an effective extension to our team.”
