Branding the learning playground

When entrepreneur and ex franchisee Manish
Vakil acquired TW Tumbles, he envisioned
creating a unique Kids Fitness Gym and STEAM
program. Tailored to children's developmental
stages from 4 to 18 months old, the STEAM
program combined gym and science to combat
childhood obesity. Manish knew he needed a
powerful brand to attract two very different
audiences.

TASK

Our challenge was to create a single brand that
would capture attention and create demand of
two very different groups:

• Franchises (B2B customers)
• Parents (B2C customers)

SOLUTION

With the new vision and ownership in place we
knew that TW Tumbles will no longer cut it as a
brand name. We lost the TW part and ensured the
franchise shines on simply as Tumbles.

A dynamic brand identity system was created as
a mirror of the multifaceted offer Tumbles brings
as a solution to parents and franchises. Tumbles
zone, gym, chess club, birthdays, science, tech,
engineering, kids yoga, climbing…

The identity rolled out through application in
various corporate and marketing collateral,
website and gym interiors.