Branding the learning playground
Sparking Change
2020-2022
RESULTS
Repositioning.
Rebranding.
Middle East expansion.
From 2020 - 2022 we’ve provided dedicated brand marketing development to NKD Pizza, in support of their growth across the UK and ultimately entering the UAE market.
2020-2022
...and many more!
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Our challenge was to create a single brand that would capture attention and create demand of two very different groups:
- Franchises (B2B customers)
- Parents (B2C customers)
We helped set a brand strategy considering
different customer groups and Mootral's multi-
faceted value proposition to create a visual
identity and a way of organising information. This
gave Mootral a distinct and impactful look and
feel, reflected through a complete brand uplift
including the logo, brand architecture, product
naming, key visual assets, packaging, and a new
marketing website.

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Our challenge was to create a single brand that would capture attention and create demand of two very different groups:
- Franchises (B2B customers)
- Parents (B2C customers)
50%
increase in fundraising
8.3% YOY
increase in fundraising
20% YOY
increase in fundraising
Expansion
increase in fundraising
"Trusted partners and an absolute pleasure to work with. Spark & Matter are those people you look forward to working with because it doesn't feel like working at all. It's fun, engaging, an adventure. Nik's work is exquisite, he "gets it" and leads the team on translating and creating concepts that are always on point - design or digital."
Mariela Albornoz
Chest Heart and Stroke Scotland (CHSS) is a
leading health charity on a mission to ensure no
life is half lived for people affected with chest,
heart and stroke illness in Scotland. They do so by
providing advice, information, and support in the
community and by campaigning and influencing
public policy.
TASK
n 2019 we were approached to help advance the
CHSS brand internally and externally, providing
creative support to content and digital
departments.
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14% +
increase in fundraising
£1.72 M
£2.5 M
6,000 +
SOLUTION
Spark + Matter worked with Redox through agile
leadership workshops and customer interviews to
craft an improved go-to-market strategy and
clear strategic narrative.
We developed a unique brand platform that
enabled cohesive storytelling, positioning Redox
as a trusted leader in healthcare data
management, focusing on key customer
segments.