united industrial supplies

From Price Competition to 300% Profit Increase

Sparking Change
gtm Strategy
repositioning
Packaging
Brand Marketing
Marketing Collateral
Digital Marketing
2020-2022
Results

From suppliers to partners.
Gross profits up by 300%.

2021 - PRESENT

United Industrial Supplies is a Scottish wholesale distributor of workshop tools and consumables with a 40-year legacy. Over the past two decades, multiple acquisitions have weakened the brand and go-to-market strategy.

DIAGNOSIS

UIS was competing on price and speed — racing to customers before competitors did. But their real value was expertise and service. The sales team understood garage efficiency and customer challenges better than anyone. Nothing in the brand or offer reflected it. Profit was stuck. Not because of execution. Because there was no foundation to execute against.

BUILDING THE SYSTEM

We embedded with UIS to build what was missing. Identified ideal customer segments. Repositioned the brand. Improved identity and collateral.

But the real breakthrough was repositioning the go-to-market frontline.

We turned sales reps into Workshop Consultants — shifting from product sales to productised services and new digital income streams. Same team. Different value capture.

We're still embedded, evolving their brand and improving their marketing monthly.

SCALING SUCCESS
New GTM system.
New profit margin.

300%

INCREASE IN PROFITS
AFTER YEAR 1 OF ENGAGEMENT
cross-selling + up-selling
New revenue from existing customers

Unlocked

Testimonial

"Spark & Matter do what they say they will do and go the extra mile. Working with them feels as though we are their only client!"

Roslyn Eckford
Sales and Marketing Director, United Industrial Supplies
Testimonial

"I was really struck by the clarity and detail in Spark & Matter's strategy. It is very clear and filled with data that explains the UIS core differentiators and unique selling proposition."

Graeme Alexander
UIS Business Mentor

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