Workshop Efficiency Unlocked

United Industrial Supplies is a Scottish wholesale
retailer of workshop tools and consumables,
boasting a strong tradition of 48 years.

Over the past two decades, the business has
undergone multiple acquisitions, ultimately
leading to a weakened strategy and brand
identity.

TASK

We were approached to help improve the
company’s image and develop a distinct high-
performing brand to boost United’s sales and
profits.

SOLUTION

We developed a brand strategy focused on two
main customer groups, refreshing UIS's core
values and purpose. By repositioning the UIS sales
team as Workshop Consultants and shifting our
focus from product sales to productised service-
based offerings, we not only improved
relationships with existing customers but also
unlocked new cross-selling and upselling
opportunities, attracted new key accounts, and
streamlined order processing. The strategy
boosted profits by 300%, and turned UIS from just
a supplier to dynamic partners in garage
organisation and stock management. Alongside,
our dedicated creative team updated the visual
identity accordingly and continues to improve
brand and digital marketing monthly.