Illustrating
Scientific Journalism

As part of our long-term collaboration with the
CPN Science Center in Serbia, we were
approached to help market the pivotal
'Introduction to Scientific Journalism' book by
Martin V. Angler.

TASK

Our task was to illustrate the book covers and
provide alongside the necessary experiential
design and marketing assets for it's promotion.
This project aimed to enrich the dialogue around
scientific journalism, targeting both seasoned
professionals and aspiring journalists.

SOLUTION

First, we needed to visually encapsulate the
essence of modern scientific journalism through
engaging book design and illustrations, ensuring
that the aesthetics complemented the book's
insightful content. We then executed an
experiential booth design for the book’s launch
event to immerse the live audience in the dynamic
world of scientific journalism, while putting a
spotlight on guest speakers.

Promotional materials and interactive
experiences were launched beforehand with the
goal to emphasise the importance of scientific
journalism in the digital age, encouraging a
deeper appreciation and understanding of its
impact on society and fostering a community of
informed, skilled journalists ready to tackle the
challenges and opportunities this field presents.