Launching
the free zone

For 15 years, the Free Zone Film Festival has
encouraged audiences to rethink their values,
prejudices, and division of responsibilities in the
social and cultural context in which they live.

TASK

Since 2020 we’ve been tasked with development
of the annual Free Zone Festival brand marketing
creative with objectives to raise awareness,
secure partnerships and sell tickets.

The Festival shows in average 30 to 40 feature
films and documentaries from around the world,
awarded at prestigious worldwide festivals. Films
are shown in 10 movie theatres and the grand
opening is held at the same time in three cities in
front of thousands of spectators. The Festival is a
part of a wider initiative that lasts throughout the
year and includes the Free Zone Tour around 50
cities in Serbia, and educational Free Zone Junior
programs.

From the very beginning, Free Zone has been
focused on the audience: personal and
professional experience from team members
shaped the program selection, which brought
quality to the Festival, increased expectations
of audience and their interest in “different films”

SOLUTION

Every year, our dedicated teams update the
brand according to the current festival theme, incorporating multi-faceted festival elements and resolving the brand architecture.

Encompassing:

• Free Zone Festival (10 cities)
• Free Zone Tour (50 cities)
• Free Zone Junior (educational program)

The latest edition included logo and typography updates, print and digital promotional materials,
social assets and guidelines, alongside various experiential design elements.