Branding interaction

Interaction: Short Docs Festival provides short
documentary filmmakers with an opportunity to
establish communication with the audience, and
to show all the power of short form, which with its
experimentation and innovation significantly
contributes to pushing the boundaries of
documentary film.

TASK

We were tasked with developing a brand, along
with a set of visual communications and
marketing assets, for the 17th edition of the
'Interaction' festival and student film camp.

A 'total brand' approach was required, utiliSing
custom illustrations to express the festival's
mission and values through print, digital, and ATL
(Above The Line) campaigns.

THE SOLUTION

We developed a distinct brand and set of
multimedia visual assets to support the launch of
the Interaction ATL campaign, festival, and film
camp. Our teams work closely with the Interaction
project leads to update all visual communications
annually, with a particular focus on concept art
and custom illustration that respond to the
current festival edition's theme.