Launching
investments in future

After we rebranded NKD Pizza, GSP, the venture
capital investment group behind the franchise
approached us to help relaunching their
corporate website.

TASK

Up until 2022 GSP's digital presence was
scattered across two websites - GSP Capital and
GSP Group. The idea at the time was to market
their work by investments in real estate and
everything else. Further more, the companies
brand identity was inconsistent across the two
sites. With the shift of focus towards innovative
start-ups and the tech sector, it was time for a
consolidated change.

SOLUTION

To work on a consolidated presence, we focused
on how to put forward GSP’s biggest assets – the
portfolio of companies and the people who make
them. We looked up close at the ideal customer’s
user journey and resolved the website’s flow and
taxonomy by three core investment Focus Areas.
From there the company’s portfolios were filtered
accordingly providing a clean and simple user
experience. The corporate identity was uplifted
examining past collateral and areas for
improvements.