Human to brand:
from solo to agency

The Borden Group is a leading marketing
consulting agency that works with businesses and
executive teams to increase their reach, impact,
and brand marketing effectiveness.

TASK

Before launching The Borden Group, Melanie
Borden served her clients as a solo consultant.
Her previous brand and website lacked a distinct
identity and clarity about the types of customers
Melanie assisted and the methods she used.
Transitioning from a solo practitioner to an
agency, Melanie asked us to help create a
marketing website that accurately reflects the
direction in which The Borden Group is now
heading as an agency.

SOLUTION

Looking at The Borden Group's core audience —
the C-Suite Executives seeking to advance
business opportunities through social media and
digital marketing — we uplifted the brand's visual
identity and developed a digital-first design
system. This enables The Borden Group to further
grow their brand in-house. The website was
crafted with particular attention to the target user
journey and flow, while the component-centric
design allows for easy updates and flexibility to
 expand with new sections and pages as required.